Newcastle United Sees Surge in Revenue in 2024, Driven by Champions League Return and Commercial Growth

Newcastle United has reported a significant financial boost for the 2023-24 season, with revenues climbing to £320 million ($406.88 million), marking a 28% increase from the previous year’s £250 million. The club’s return to the UEFA Champions League after a 20-year absence played a pivotal role in this growth, contributing nearly £30 million in distributions despite an early exit in the group stage.

The Saudi Arabia Public Investment Fund-owned club also saw a remarkable 90% rise in commercial income, jumping from £43.9 million in 2023 to £83.6 million in 2024. This surge was fueled by new sponsorship deals with Saudi firms Sela and Noon, as well as partnerships with global brands like Adidas and UK-based Fenwick. Additionally, the Amazon Prime documentary ‘We Are Newcastle United’ and improvements in retail and catering operations further bolstered the club’s financial performance.

Newcastle United CEO Darren Eales highlighted the significance of the Champions League return, stating, “It was hugely memorable for everyone connected with the club, and it has clear upside financially as we continue to grow.” He added that the club is “committed to sustainable success” and has started 2025 in a strong position.

The club also made strides in reducing its financial losses, cutting after-tax losses by 84% from £71.8 million in 2023 to £11.1 million in 2024. This was achieved through controlled spending to comply with the Premier League’s financial sustainability rules, following significant investments in the previous year.

On the pitch, Newcastle is locked in a competitive race for a top-four finish in the Premier League, currently sitting sixth, three points behind fourth-placed Manchester City. The team is also preparing to face League Cup holders Liverpool in the final on March 16, though their FA Cup journey ended in a dramatic 2-1 quarter-final loss to Brighton & Hove Albion.

With a strong financial foundation and a focus on sustainable growth, Newcastle United is poised to build on its recent successes both on and off the field.